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June 5 . 2009

2009 Sunoco Red Cross Pennsylvania 500

SUNOCO RED CROSS PENNSYLVANIA 500
RACE TO SUPPORT AMERICAN RED CROSS

PHILADELPHIA – June 5, 2009 – Brandon Igdalsky, President of Pocono Raceway, Donna Palmieri, Chief Operating Officer for the American Red Cross Southeastern Pennsylvania (SEPA) Chapter, and Drew Kabakoff, Manager of Brand Marketing for Sunoco, today announced the details for the Sunoco Red Cross Pennsylvania 500, to take place August 2, 2009.

In the second year of their partnership Sunoco, Pocono Raceway and the American Red Cross SEPA Chapter will continue to work together to provide much-needed support to people throughout Southeastern Pennsylvania recovering from devastating disasters. Through this partnership, support will come from a variety of sources including a portion of proceeds from ticket and merchandise sales, and the “Sunoco Red Cross Ultimate Fan Experience” sweepstakes. Funds from these initiatives will benefit the Red Cross SEPA chapter’s Red Cross House, the only facility of its kind in the United States. Red Cross House is a short-term residence in Philadelphia where hundreds of local families every year begin their recover from fires, floods and other disasters.

“Pocono is pleased to continue our partnership with Sunoco and the Red Cross. Last year’s program was such a success we jumped at the opportunity to partner together again this year in order to put on an exciting event for a worthwhile cause,” stated Brandon Igdalsky.American Red Cross

“It is a tremendous privilege to have the famed Pennsylvania 500 named in our honor again this year,” said Red Cross SEPA Chief Operating Officer, Donna Palmieri. “Sunoco has been a valued corporate partner to the Red Cross for many years, and through their generosity and the generosity of Pocono Raceway and the Mattioli family, we hope to build on the momentum from last year. In addition, we are delighted to be joining forces with Greg Biffle as we continue to raise much-needed funds for the Red Cross House and disaster relief.”

An exciting new addition to the 2009 program will include a relationship with Roush Fenway Racing and NASCAR Sprint Cup Driver Greg Biffle for the “Sunoco Red Cross Ultimate Fan Experience.” Biffle and the #16 3M team have an existing relationship promoting blood donations for the American Red Cross. “I am proud to support the American Red Cross,” said Biffle. “It’s exciting to see Sunoco, the Official Fuel of NASCAR, and a historical track like Pocono Raceway, combine efforts to help raise funds for this valuable cause.”

SUNOCO"Sunoco looks forward to providing support for this important initiative again in 2009," said Drew Kabakoff, Manager of Brand Marketing for Sunoco, Inc. "We’re thrilled to add Greg Biffle to this program and we know NASCAR fans will join us in this effort to support the work of the Red Cross."

In addition, as part of this partnership, Pocono Raceway is donating ten percent of the ticket revenue generated by online ticket buyers who use the Red Cross promo code, REDCROSS. As an added incentive, those race fans purchasing a Sunday, August 2, 2009 reserved grandstand seat ticket, using the Red Cross promo code, will receive a free pre-race Pit/Paddock Pass ($50 value) and Souvenir Program Book with each ticket purchased. Fans can buy tickets by visiting www.GoSunoco.com.

New for 2009, anyone who purchases a ticket using the Red Cross promotion or makes a donation of $10 or more online at www.poconoraceway.com will be entered into the “Sunoco Red Cross Ultimate Fan Experience”. The grand prize includes a hot lap with NASCAR Sprint Cup Driver Greg Biffle, the winner and three friends to serve as honorary members of Biffle’s pit crew, and the opportunity to serve as the Honorary Starter for Sunday’s race.

Pocono Raceway will also provide the SEPA Chapter with the opportunity to collect donations at the race. Additionally, a portion of the proceeds from the Official Starting Line-up t-shirt, Pocono Raceway’s largest gross concession item, will be donated to the SEPA Chapter.Sunoco Red Cross Offer

The NASCAR Foundation will host an online auction, on www.nascar.com/foundation, with 100% of the proceeds benefiting the SEPA Chapter. Auction items include a Pace Car ride for two around the Pocono Raceway track, four skybox passes for the Sunoco Red Cross Pennsylvania 500 weekend, and a Sunoco gas can and Sunoco victory flag autographed by all of the drivers in the race.

Sunoco is once again lending marketing and promotional support to the Sunoco Red Cross Pennsylvania 500 with signage at 1,826 retail locations in the Mid-Atlantic region. Sunoco will also highlight the event on their website, www.GoSunoco.com, and provide a link to the Pocono Raceway ticket sales site in order to encourage fans to use the promo code and help raise money for the Red Cross.

Sunoco Red Cross Ultimate Fan Experience


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