A “New Era” at Pocono Raceway Includes World Access Ticket Insurance
New Era Tickets Partners with Pocono Raceway and Brings Ticket Insurance to Pennsylvania NASCAR Fans
WAYNE, Pa. POCONO, Pa. and RICHMOND, Va., January 7, 2008 – New Era Tickets, the full-service ticketing subsidiary of Philadelphia-based sports and entertainment firm Comcast-Spectacor, was recently selected as the exclusive ticketing partner for Pocono Raceway, the two-and-a-half-mile super speedway in Long Pond, PA, considered one of the most competitive on the NASCAR circuit.
As the exclusive ticket-insurance partner for New Era Tickets, World Access, a leading national specialty insurance provider, will provide Pocono Raceway ticket-holders with an added benefit – the option to protect their ticket investment with Event Ticket ProtectorSM insurance.
Event Ticket Protector insurance provides full reimbursement for the ticket purchase, plus taxes and shipping, if the ticket holder misses the race due to a covered reason. NASCAR fans will especially appreciate the Required to Work covered reason which provides cancellation coverage if a Sunday race is rescheduled for Monday (or later), causing the ticket holder to miss the race due to work obligations. Other covered situations include jury duty, illness or injury and traffic accidents, to name a few.
The insurance is offered at a nominal cost of roughly five percent of the ticket purchase or a $6.25 minimum. World Access pioneered the ticket insurance segment just over a year ago and remains the only provider of its kind in the U.S.
“We’re giving fans the confidence to make an advance purchase,” said a Pocono Raceway spokesperson. “And with a safety net to protect their ticket investment, fans are also more likely to purchase again and again.”
“Our goal is to help our customers build long-term customer relationships and continually attract new fanscustomers,” said New Era Tickets President Fred Maglione. “Providing superior customer- service and added value, through options like ticket insurance, is how we go about achieving that goal.”
Cassie Brinkley, VP of Specialty Markets for World Access, noted, “New Era Tickets is a great national partner for World Access. They are recognized for being one of the most respected and customer-oriented ticketing companies in the market. We are proud to contribute to the value New Era brings to NASCAR fans and to all live-event ticket-holders.”
Through its partnership with Pocono, New Era will provide a branded, full-service ticketing system for events such as the upcoming NASCAR Sprint Cup Series and the ARCA RE/MAX Series, along with customized marketing services. New Era Tickets will also provide the racetrack with access management technology, including wireless scanners so the venue can now begin to keep track of attendance and customer patterns. |
