Long Pong, PA. (6/8/2015) – Responsible fans earned valuable rewards at Sunday’s Axalta “We Paint Winners” 400 at Pocono Raceway. The track, Coors Light and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Pocono Raceway.
124 fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the next NASCAR Sprint Cup Series race at Pocono Raceway.
The Designated Driver for the Race from the GoBowling.com 400 at Pocono Raceway in August of 2014, Staci-Jo Palek, received two tickets and two VIP Experiences to the June 7, Axalta “We Paint Winners” 400. Palek and her guest enjoyed a behind-the-scenes experience before the race on Sunday.
“The safety of our fans is a top priority,” said Brandon Igdalsky, Pocono Raceway President/CEO. “We consider all race fans who visit ‘The Tricky Triangle’ as members of our extended Raceway Family. While they all hold a special place in our heart, we are especially proud of all the fans who pledged to be designated drivers today. We thank them for being responsible and for helping to get our ‘family’ members home safely after a great day at the track.”
“We believe that with great beer comes great responsibility, and we’re thrilled to partner with NASCAR, Pocono Raceway and TEAM Coalition to help promote responsibility at the track,” said Diane Wagner, MillerCoors responsibility commerce manager. “For many legal drinking age fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.”
“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
About Pocono Raceway
Pocono Raceway, also known as “The Tricky Triangle,” is family-owned and situated in the beautiful Pocono Mountains of Pennsylvania. In business for over 50 years, the Raceway hosts multiple, national motorsports events including two NASCAR Sprint Cup Series, one Verizon IndyCar Series, one NASCAR Camping World Truck Series and two ARCA Racing Series presented by Menards events each year. The Raceway has added multiple running series events to their annual calendar, including the Warrior Dash. Pocono Raceway is the world’s largest, privately-owned solar-powered sports facility. Their 25-acre, three-megawatt solar farm provides the energy needs of the Raceway, as well as, adds electricity to the local power grid. For more information, please visit www.PoconoRaceway.com.
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, which celebrates its 20th Anniversary this year. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using fresh-pressed American juice The company imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as the Redd’s franchise, Redd’s Wicked and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at www.MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition’s members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.