LONG POND, PA (March 20, 2015) – Pocono Raceway, a sports and entertainment facility which hosts multiple motorsports events each year, including two NASCAR Sprint Cup Series races, today extended its long-term partnership with Paciolan, an industry-leading provider of ticketing, marketing automation and fan management solutions to more than 500 live entertainment organizations.
In conjunction with the extended partnership, Pocono Raceway will continue leveraging the company’s online ticketing and fan management solutions, and Marketing Automation platform powered by FanOne Marketing. Paciolan is a subsidiary of the Philadelphia-based sports and entertainment firm Comcast-Spectacor.
“Paciolan has played an integral role in our success,” said Raceway President and CEO, Brandon Igdalsky. “Our long-term partnership has aided the Raceway’s efforts in bringing innovative technologies and a better overall at-track experience to all our fans..”
The Raceway partners with Paciolan and other Comcast-Spectacor business units to bring a holistic approach to its business as well as continuity via seamless technological integrations, enabling its ticketing, marketing, sales and commercial rights to be housed under one family of companies.
Pocono Raceway continues to leverage innovative technology throughout its partnership with Paciolan, and continues to leverage Marketing Automation, powered by FanOne Marketing, to deliver a one-to-one experience for each fan. The raceway has utilized the technology to deploy customized, triggered email campaigns and automated remarketing messages that assist their efforts to sell more tickets, personalize communications with fans, cross-sell and upsell strategic initiatives, and provide fans with customer service information during events via automated emails triggered by entrance scans and Paciolan’s Access technology.
“Marketing Automation allows us to deliver an exceptional fan experience and cultivate relationships, our core objectives at the Raceway,” said Igdalsky. “Use of the automated marketing solution gives us the tools to communicate relevant and meaningful messages to our dedicated fans.”
Additionally, Pocono Raceway continues to partner with Front Row Marketing Services, a subsidiary of Comcast-Spectacor and an industry leader in commercial rights sales, to drive sponsorship opportunities, manage commercial rights and drive sales opportunities.
“We are thrilled to continue our long-term partnership with Pocono Raceway and assist in their efforts to consistently implement fan experience initiatives,” said Dave Butler, Chief Executive Officer of Paciolan. “Including multiple aspects of Comcast-Spectacor into this partnership helps to uncover the technology, services and infrastructure to help deliver a rich fan experience for Pocono Raceway and their passionate fans.”