LONG POND, PA (July 5, 2014) – Pocono Raceway announced today a multi-year partnership with Bernard Richards Manufacture (BRM), an iconic, international watchmaker. BRM will serve as the “Official Timekeeper of Pocono Raceway” for all of ‘The Tricky Triangle’s’ major events, including this weekend’s Pocono INDYCAR 500 Fueled by Sunoco.
Driven by passion for motorsports and engineered for exceptional performance, BRM’s bespoke timepieces are defined by pure racing spirit, and as the only French watchmaking manufacture, the brand is synonymous with individuality. Introducing one-of-a-kind, limited-edition models every year, BRM’s commitment to craftsmanship and technical precision has garnered global partnerships with racing’s elite including Abarth, and INDYCAR drivers Marco Andretti and Simon Pagenaud.
“On behalf of our entire staff, I want to welcome BRM to the Pocono Raceway family,” said President/CEO Brandon Igdalsky. “We are excited about this partnership and we look forward to the countless opportunities this will create for both our Raceway and BRM. And, I must say, their unique, racing-inspired watches are amazing. I cannot wait to strap one of them on my wrist.”