LONG POND, Pa. (March 22, 2019) – JR Motorsports’ Zane Smith and Kaulig Racing’s Justin Haley will participate in the fourth annual Pocono Raceway College Tour. Smith will visit the University of Scranton on April 2 and Centenary University on April 3. Haley, who participated in last year’s College Tour, will Kutztown University on April 9 and East Stroudsburg University (ESU) on April 10.
The Raceway works directly with Marketing, Business and Sport Management students and club organizations at each university. These students participate in a ‘3 Turn’ competition with a focus on areas of marketing, research and analysis and event planning. NASCAR Xfinity Series drivers Smith and Haley will visit with students, learn how sport venues promote their events, take part in media interviews and interact with university officials. (Note: Media members will be issued advisories with a more defined driver schedule, as well as media availability times, prior to their respective College Tour stops.)
Pocono Raceway will determine the winner of the 2019 Pocono Raceway College Tour based on their performance in the ‘3 Turn’ competition. The winning group of students club with a VIP experience at the Pocono Green 250 Recycled by J.P. Mascaro & Sons NXS race on Saturday, June 1, as well as $500 toward their club, university or choice of charitable organization. Past winners include East Stroudsburg University’s Sport Management Club (2018) and Kutztown University’s Sport and Leisure Management Club (2017 and 2016.)
The college students in attendance at these events will also have the opportunity to learn about ID.me, a verification system that allows students exclusive pricing to events at Pocono Raceway and a host of other special offers. Interested students can learn more about the ID.me discount by visiting www.poconoraceway.com/college.
The 2019 schedule at Pocono Raceway includes two Monster Energy NASCAR Cup Series races, a NTT IndyCar Series race and The Great Pocono Raceway Air Show. One NASCAR Xfinity Series, one NASCAR Gander Outdoors Truck Series and two ARCA Menards Series races are also on the calendar for this summer at ‘The Tricky Triangle.’ For tickets, visit www.poconoraceway.com or call 1-800-RACEWAY (1-800-722-3929).