Walmart Puts NASCAR Fans in the Driver’s Seat at Pocono

Fans to Vote on Pocono 400’s Official Name, A Signature Concession and Pace Car Design:

Retailer offers $99 Family Track Packs for 2013 NASCAR Season

Walmart is putting race fans in the driver’s seat with the “Fan Driven 400” – an innovative, socially-driven program that gives fans a voice in branding the NASCAR Sprint Cup Series race on June 9 at the Pocono Raceway. Starting today through May 27, fans can submit ideas and vote via Walmart’s Local Facebook pages on details including the official race name, a signature concession and the pace car design.

In addition to the Fan Driven 400, Walmart will once again offer its $99 Walmart Family Track Pack, which includes four discounted race tickets, four hot dogs and four sodas– a savings of more than $100. Walmart will also be hosting in-store events with race car displays, racing simulator machines and special appearances by fan-favorite drivers in every NASCAR Sprint Cup Series race market.

Fan Driven 400

Beginning today through May 27, 2013, fans can vote online to customize the “Fan Driven 400” at The timeline for voting on various race components will be as follows:

  • Race Name Submission (2/14 – 2/25): Customers can submit a name of their choice (32 character limit).
  • Race Name Vote (3/11 – 4/8): Vote for one of the three race name options and see the Facebook user’s name and photo who developed each submission.
  • Concession Item (4/8 – 5/6): Vote for one of three types of pierogies, sourced via The Pocono Fan Council.
  • Pace Car Design (5/6 – 5/27): Vote on one of three designs for the Pace Car, sourced via The Pocono Raceway.

Walmart is also making the Pocono 400 race on June 9, 2013 more affordable by offering 16,000 Concourse Grandstand tickets at a discounted price of $25. Tickets can be purchased online starting Feb. 14 at or through Pocono Raceway at

Walmart Family Track Pack

The $99 Walmart Family Track Pack will be available online at and in select Walmart stores for the following races:

  • Kobalt Tools 400, Las Vegas – March 10, 2013
  • California Auto Club 400, Fontana – March 24, 2013
  • Bojangles Southern 500, Darlington – May 11, 2013
  • NASCAR Sprint All-Star Race, Charlotte – May 18, 2013
  • Coca–Cola 600, Charlotte – May 26, 2013
  • Dover 400, Dover – June 2, 2013
  • Quicken Loans 400, Michigan – June 16, 2013
  • Coke Zero 400, Daytona – July 6, 2013
  • Lenox Industrial Tools 301, New Hampshire – July 14, 2013
  • Pennsylvania 400, Pocono – Aug. 4, 2013
  • Cheez-it 355, Watkins Glen – Aug. 11, 2013
  • Pure Michigan 400, Michigan – Aug. 18, 2013
  • AdvoCare 500, Atlanta – Sept. 1, 2013
  • Sylvania 300, New Hampshire – Sept. 22, 2013
  • AAA 400, Dover – September 29, 2013
  • Bank of America 500, Charlotte – Oct. 12, 2013
  • Ford 400, Homestead – Nov. 17, 2013

Join the conversation on Twitter throughout the season with the hashtag #RaceTime, and follow us at @Walmart, @Walmartnewsroom, @NASCAR and @poconoraceway.


  1. Scott McIsaac |

    Brian Zimmerman 400 presented by Wal-Mart.

    This is the man that was struck & killed by lightning at last years Aug Race. It would be a win for the Pocono Raceway & NASCAR, to honor his memory, and Wal-Mart still gets their naming rights.

    I am from Canada, and never knew the man, but I feel it is fitting for the first race back to the track.

  2. Scott McIsaac |

    I re-read the rules after posting, and saw the 32 character limit, my previous post was 36 characters … how about

    BRIAN ZIMMERMAN 400 by WAL-MART … 27 characters.

    Same thoughts as before, and it would open a dialogue on tv about the name of the race. Hopefully it may lead race fans at future races taking severe weather seriously, and prevent unfortunate incidents like this from ever happening again.

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